Fall back asleep. Stay asleep. Wake up clear.
4.812 reviewsFrom $24.95/mo · 60-Day Guarantee ↓
3AM™ is melatonin-free magnesium glycinate — 275mg of elemental magnesium in its most absorbable form, for the nights your brain won't switch off.
Melatonin gets you to sleep. It doesn't keep you there.
Melatonin is a sleep-onset signal — it tells your body it's time to go down. But mid-night waking is a different story, one that involves your nervous system staying in a revved-up state when it should be winding down.
That's where magnesium comes in.
Magnesium plays a crucial role in promoting relaxation and supporting healthy sleep patterns. It's involved in hundreds of processes in the body — including the ones that support normal nerve function and muscle relaxation. Its calming properties may help support sleep quality and duration.*
of US adults consume less magnesium than recommended. Your 3am brain might be trying to tell you something.
Source: NHANES dietary intake surveys — magnesium intake vs. the Estimated Average Requirement.
HOW IT WORKS
The 9pm routine, in three steps.
No grogginess to sleep off. No dependency to worry about. Just consistent, nightly support for your body's own wind-down process.*
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Three capsules before bed
Three capsules with water, 30–60 minutes before bed. That's it — no melatonin, nothing habit-forming, nothing to sleep off.
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Magnesium supports wind-down*
Magnesium is involved in hundreds of processes in the body — including the ones that support normal nerve function and muscle relaxation. Its calming properties may help support sleep quality and duration.*
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Consistency over weeks
Like most minerals, magnesium works best as a daily habit. Give it 2–4 weeks of consistent nightly use before you judge it. You have 60 nights either way.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
WHAT'S IN IT, EXACTLY
One active ingredient, one dose, fully disclosed.
2,500mg
magnesium glycinate per serving
Yielding 275 mg elemental magnesium — three capsules, once nightly. Amounts verbatim from the Supplement Facts panel.
275 mg elemental magnesium
bound to glycine — the chelated "glycinate" form
Magnesium (elemental)
275 mg / servingAn essential mineral your body already runs on — supports relaxation and your body's own wind-down process.*
Magnesium Glycinate (the form)
2,500 mg / servingMagnesium chelated to glycine — the form named on our label, fully disclosed.
Melatonin
0 mgMelatonin-free by design. A mineral, not a hormone signal — nothing to sleep off in the morning.
Serving = 3 capsules · 30 servings (90 capsules) per bottle. Amounts shown verbatim from the 3AM™ Supplement Facts panel. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
What the research actually says.
Magnesium contributes to normal nervous-system function and is involved in over 300 enzymatic processes — including the ones your body uses to wind down.*
Institute of Medicine, Dietary Reference Intakes for Magnesium; de Baaij et al., Physiological Reviews (2015)
In randomized, placebo-controlled trials, supplemental magnesium improved sleep-quality measures in adults with low magnesium intake.*
Abbasi et al., J Res Med Sci (2012); Mah & Pitre, BMC Complement Med (2021) systematic review
Glycinate is magnesium bound to glycine — a chelated form chosen for absorption and for being gentler on digestion than magnesium oxide.*
Schuette et al., JPEN (1994); DiSilvestro et al., FASEB J (2013)
Nearly half of US adults consume less magnesium from food than the Estimated Average Requirement.
NHANES dietary intake data, USDA/ARS What We Eat in America
Honesty note: these studies were run on the ingredient, not on this exact product, and individual results vary — that's what the 60-Day Guarantee is for. *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
How 3AM™ works, in eight seconds.
Magnesium supports the wind-down your brain skips at 3:04.*
"Why not just take melatonin?"
| Criteria | 3AM™ (magnesium glycinate) | Melatonin |
|---|---|---|
| What it is | An essential mineral your body already runs on | A hormone signal |
| Designed for | Supporting relaxation and staying asleep* | Telling your body it's time to fall asleep |
| The 3am wake-up | The exact problem it's formulated around* | Not what it was designed for |
| Next morning | Nothing to sleep off. | "Melatonin hangover" is commonly reported |
| Habit potential | Non-habit-forming | Many users won't sleep without it |
| The label | One active ingredient, one dose, fully disclosed | Doses vary wildly between brands |
*These statements have not been evaluated by the FDA. Individual experiences vary — that's why every order carries the 60-Day Guarantee.
3AM™ is for you if…
It's probably not for you if…
One active ingredient. The right form. The right dose.
No proprietary blends. No mystery botanicals. No melatonin hangover. 3AM™ is one thing done properly: 275mg of elemental magnesium from 2,500mg of magnesium glycinate — the form known for high bioavailability and for being gentle on the stomach.
Magnesium comes in many forms, and most cheap supplements use magnesium oxide — poorly absorbed and famous for upsetting stomachs. Glycinate binds magnesium to glycine, giving it high bioavailability so your body can actually use it, without the digestive drama.*
Why we made 3AM™
"We didn't want another knock-out pill. We wanted the thing you take at 9pm so 3am stops being part of your night. One active ingredient, properly dosed, at a price that makes it easy to never run out."
— The VieBoost TeamRated by people who used to know 3:04am personally.
Actually works without the groggy hangover
I've tried melatonin gummies, magnesium sprays, even prescription stuff. Everything either did nothing or left me feeling like I'd been hit by a bus the next morning. This is the first thing that's actually helped me fall asleep faster without that foggy 9am feeling. Three weeks in and I'm not checking the clock at 2am anymore.
Finally sleeping through the night
My sleep fell apart after my second kid was born. Tried everything from blackout curtains to white noise machines. This is the only thing that's made a real difference. Taste is fine, mixes easily, no weird aftertaste like some magnesium products.
Good, took about a week to notice
Didn't expect miracles on night one and didn't get them, but by day 5-6 I noticed I was falling asleep quicker and not waking up as much. Docking one star only because I wish the tub was bigger for the price, but I'll be reordering.
Recommended by my PT, glad I listened
My personal trainer mentioned magnesium glycinate for recovery and sleep and I found this brand through a mate. Genuinely didn't think a supplement could make this much difference to how rested I feel training days. Sleep quality up, recovery noticeably better.
No more melatonin dependency
I was on melatonin for about 8 months and started worrying about relying on it long-term. Switched to this and honestly slept better within the first few nights. Feels like a “real” solution rather than knocking myself out.
Great for shift work
Work rotating shifts and my sleep schedule has been a mess for years. This has helped me actually wind down when I get home from a night shift instead of lying there wired. Not a magic fix for shift work in general but a solid tool in the kit.
My wife stole the tub, ordering two now
Bought this for myself after a stressful few months at work. My partner tried it “just to see” and now we're both hooked. Subtle, no groggy feeling, just properly restful sleep. Ordering a second tub so we stop fighting over it.
Skeptical at first, converted now
I'm generally skeptical of supplement brands and their claims. Did my research on magnesium glycinate specifically (as opposed to cheaper oxide forms) before buying, and the sourcing here checked out. Three months in, sleep has genuinely improved and no gut issues like I got from other magnesium forms.
Helped with the 3am wake-ups
The name is accurate — that's exactly when I used to wake up and struggle to get back to sleep. Since taking this consistently for about a month, those wake-ups have become far less frequent, and when they do happen, I fall back asleep much faster.
Solid product, wish delivery was faster
Product itself is 5 stars, sleep quality noticeably improved after about 10 days of consistent use. Only reason for 4 stars is my order took a bit longer to arrive than expected. Will reorder regardless.
Non-negotiable part of my evening routine now
Take this about 30 minutes before bed with a bit of water and it's become as automatic as brushing my teeth. Genuinely can tell the difference on nights I forget — takes longer to drop off and I wake up more during the night.
Best sleep I've had in years, no exaggeration
I run my own business so my brain doesn't switch off easily at night. This has been the first thing to actually quiet that down. Falling asleep faster, staying asleep, waking up clear-headed instead of needing three coffees to function.
The 60-Day Guarantee
Try 3AM™ every night for up to 60 nights. If you don't feel a difference in your sleep, email us and we'll refund your order in full. No return shipping, no forms, no interrogation.
How the subscription works
Fair questions, answered
No. 3AM™ is a magnesium supplement, not a sedative. It supports your body's own relaxation processes rather than forcing sleep.*
3AM™ is melatonin-free and non-habit-forming. Magnesium supports relaxation without the "hangover" effect many people report with melatonin.*
Everyone's different. Some people notice a difference within the first week; for most, 2–4 weeks of consistent nightly use is the honest answer.
Then it costs you nothing. Use 3AM™ for up to 60 nights; if your sleep isn't better, email us and we'll refund your order in full — no return shipping, no forms, no interrogation.
If you take any medication or have a medical condition, check with your doctor first. Individuals with kidney conditions in particular should consult a physician before taking magnesium supplements.
90 capsules — exactly 30 nights at three before bed.
Pregnant or nursing mothers, children under 18, and anyone with a known medical condition should consult a physician before use. Do not exceed the recommended dose.
Make 3:04 someone else's problem.
Own the rest of the clock.
3AM™ handles the night. The day and the dinner have their own formulas — same discipline, same guarantee, one account you control.
Each formula: $29.95 · $0.99 a day delivered monthly · $53.90 · $0.89 a day on the 60-day plan · $74.85 · $0.83 a day on the 90-day plan. Skip, pause or cancel in two clicks. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.